Propellerhead – the software firm behind music production programs like Reason and Recycle, announced their rebranding as Reason Studios on August 26th in a press announcement. Tim Self SVP of marketing at Reason Studios reasoned (no pun intended), “It didn’t take much research to figure out that the world knows us for Reason. A personal anecdote, when I get introduced by industry peers at conferences, trade shows, or in the bar, they often say “Meet Tim from Reason,” never Propellerhead. Reason is what we do and who we are now, so why not be direct and own it outright?”
In this same announcement, the 11th version of Reason was revealed along with some of its new features, most notably the Reason Rack Plugin – which allows Reasons instruments and effects to be used as VSTs in other DAWs.
Other features for Reason 11 are new device additions like the Sweeper Modulation Effect and Quartet Chorus Ensemble, as well as a slew of new tools to speed up your workflow in song arranger view – like curved automation and muting MIDI notes. There is also a new purchase tier, Reason Suite – which comes with 16 extra Rack Extensions for a total of more than 70 devices.
While it’s too early too speak on Reason 11 in detail, we’ve been beta testing for a bit and will give a hands-on preview as soon as it’s updated to the release channel, and an in-depth review shortly after the release!
Visit Reason Studios for more info on Reason 11.