Serif - LABFREQ

Affinity Photo, is available for iOS, Windows, and MacOS, at a one-off price that matches a one month subscription to Adobe’s Photoshop. Will Affinity’s photo editing tools and features make you question Adobe’s sanity, or is Affinity Photo just another knockoff? Keep reading to find out my take in our official review.

Serif is pairing off it’s Graphic Illustration software Affinity Designer, with it’s photo perfecting, image tweaking counterpart Affinity Photo. It does just what its name implies, and it’s a program that I anticipate amateur and pro Photographers alike having alot of Affinity for.

There is just about every type of creative and technical tool for photo editing that you could think of, and some innovative ones that Serif came up with that no one has until now. Extensive Bitmap editing? Check. Negative Image Healing and Restoration? Check. Built-in Histogram with comprehensive level adjusting tools? Check and Check. Just when I thought Designer had all the tools a visual designer would ever need, I’m proven wrong. And I tip my hat to the Affinity Team, in Photo they take the Persona Workflow even further.

Multiple Persona -lity

The Persona tools, is Serif’s way of categorizing common tasks into workflows that simplify the creative process by eliminating the need for excessive right-clicks and menu digging. It’s also about making macro buttons for tasks that are usually a five step process in alternative programs. The first in the toolkit is more aimed at creative uses, the Liquify Persona. It offers the ability to add warping and deforming to your images, a term known as Liquify in Design ciphers

The next tool in the process is the Develop Persona, which gives you more traditional editing tools, such as bitmap doctoring and restoration features. This is the view where most of the “Photoshopping” would take place.

The last in the creative processis the Tone Mapping View, where you can adjust the RGB output and correct any blemishes in your image negatives to get the perfect look for your images.

The Export Persona helps you prepare your design for real-wrold presentation, tweaking your creations for web,print,or animated file formats.

iPad Version

Affinity Photo has an iPad version, which in some ways presents itself as a mobile,complementary app to the desktop version. With features like 2048 pressure- sensitivity, palm rejection and a touch first UI – in no way does it come off as a stripped down tablet version.

Affinity Photo

An Extensive Photo Editor

After spending 6 months working with the Affinity programs Designer and Photo – I conclude that Adobe has an uphill battle on their hands. These two programs (Designer and Photo) cover 77% of the case uses that one would use the Adobe Creative Suite for, but you could purchase either for the cost of a 1 Month subscription to Adobe CS. For 2 month subscription, you could buy both – and I am certain that Affinity Publisher, Serif’s new addition to the family makes question of which pay model offers more value for your money a no-brainer.

For complete Photography Mastery, you might want to look into getting the Affinity Photo Workbook

If you already have your Video editing and Web Design tools covered and need a program that allows you to go all out and cover your post photography needs, you might want to take a look at Affinity Photo. It just may be all the Photoshop you’ll ever need.

Eternal Spring of the MInd by Elena Paraskeva

Veterans of Digital Illustration software – Nottingham’s Serif , releases visual design software for a new era of computing. The Affinity Suite, which consists of Affinity Photo, Affinity Publisher (now in beta) and Affinity Designer – the latter of which we’ll be focusing on in this review. Affinity Designer represents a new start for Serif, originally known for programs such as DrawPlus, PagePlus, WebPlus,etc – users of those legacy programs will not find anything familiar from those apps. Everything from the UI, toolkits and workflow is different – instead of a incremental updates hidden behind a redesign – Designer is built atop a new foundation from the ground up.

Illustration Rules the Nation

Affinity Designer is one of the edgier, future proof graphic design software programs available. This is largely do to the developers working closely with some of the world’s leading designers. It’s strength appears to lie in vector illustration at first glance, but a UI look around reveals powerful bitmap tools that revolve around innovative ‘Persona’ workflows – which I will go more in-depth about in the next section.

There is an iPad version of Affinity Designer, and while it doesn’t quite have the same layout as the desktop version – the tools and features are nearly identical.

The Persona Workflow

Unique to the Affinity Designer is the Persona workflow, enabling you switch between Pixel (Photo) and Vector tools with the click of a button.

The Vector and Pixel Persona switches the features in your toolbox, and puts those exclusive to the two workflows front and center. Pen and Node Tools ,as well as Transparency and Fill buttons occupy the Vector Persona – while Freehand Lassos and Smudge Brushes for the Pixel Persona make light work of your bitmap tasks.

Conclusion

In the few months (for desktop,few weeks for iPad) that I have been testing the Affinity Suite and Designer in particular, I have come to the conclusion that there is a new group of contenders for the toolkit of choice by design professionals. Though a few standout imperfections like Apple Pencil/Stylus sensitivity being a bit numb and larger projects taking a bit too long to load,even on an iPad Pro (2018). Affinity Designer is one program with a toolkit that allows for it’s users to jot down results as quick (if not quicker) as the fastest alternatives in the market, while simultaneously offering as many pro trimmings as programs that set the industry standards. The secret sauce Serif discreetly applies lies in the clever tucking away of rarely used and pro features alike, only allowing the essentials to remain visible by default. The end result is a graphic design program that’s easy and fun to use while being just as powerful as more popular illustration tools. One to keep an eye out for.

Alternatives

Adobe Illustrator (Adobe – $20.99/Month)

Illustrator is probably the industry standard when it comes to Graphic Design, if for nothing else but seniority in the market. An overall great design package with many industry-leading features and innovative workflows that have been overshadowed recently by instability issues and unpopular subscription-based pricing.

Xara Designer Pro X (MAGIX – $299)

One of the most complete Design software packages on the market, Designer Pro X offers graphic design, photo editing, desktop publishing, web authoring and animation into one complete package. It excels at graphic and photo design, but the web authoring and animation features leave a bit more to be desired and convolutes an otherwise sleek software experience. Great at what it does, but it cost twice as much as Affinity Designer, Photo, and Publisher combined.

Tag: Serif

Affinity Photo Review: Watch your back Adobe!